美国政府如何与新闻媒体打交道

As Director of George Washington University’s Institute for Public Diplomacy and Global Communication, it has been my pleasure to continue IPDGC’s partnership with the People’s Republic of China in hosting a week-long program for PRC spokespeople on press-state relations in the United States. In November 2009, IPDGC conducted its third program for the PRC, in cooperation with the Chinese Embassy inWashington, D.C. The program was a wonderful opportunity for PRC spokespeople to learn more

about theU.S.media and government relationship, and was a great success.

During the 2009 program, program participants heard lectures from important GW scholars on the history and practice of media coverage of government. Frank Sesno, the director of the School of Media and Public Affairs at GW, and a long-time CNN anchor and correspondent, opened the program with a multi-media talk about the changing media landscape in America, with a particular focus on how traditional (or“old”) media are being challenged by and adapting to a“new”media environment. Other speakers included former State Department officials, online media editors, and political consultants.

IPDGC’s program for the PRC spokespeople also included visits to government offices to talk to their American counterparts in the press offices. This included a visit to Capitol Hill, where participants heard from two press officers forU.S.congressmen, followed by a tour of the Capitol. Later in the week, participants visited the U.S. Department of Agriculture to talk to a press officer there, and to the State Department.

The week was capped by a media training with two experts in the field. This was a real highlight of the program, as participants were able to not only learn important skills for talking to the media on camera, but were also able to do mock interviews in the SMPA studio and see the results on screen. This was a great learning experience and a lot of fun, as well.

As IPDGC director, I look forward to continuing this program in the future. I see this as an excellent opportunity for our two countries to learn more about each other and to build stronger relationships that will endure for decades to come. U.S.-China relations are probably the most important bi-lateral relationship in the 21st Century, and cooperative programs like this will be a part of strengthening our ties.

Sean Aday

(Director, Institute for Public Diplomacy and Global Communication

Associate Professor of Media and International Affairs

GeorgeWashington University)

作为乔治·华盛顿大学公共外交与全球传播研究所所长我很高兴IPDGC（公共外交与全球传播研究所）能够继续与中方合作，承办这次为中国的政府新闻发言人举办的研讨活动，研讨活动为期一周，主题是美国政府与媒体关系。2009年11月，IPDGC与中国驻美大使馆合作，为中国的政府新闻发言人举办了本期（第三期）研讨班，这对中国的政府新闻发言人加深对美国媒体和政府关系的了解来说是一次难得的机会，研讨班取得了圆满成功。

在2009年的研讨活动中，参与者听取了乔治·华盛顿大学在研究媒体报道政府的历史与实践方面颇有影响的一些学者的演讲。乔治·华盛顿大学媒体与公共事务学院院长、美国有线电视新闻网（CNN）长期主播和记者弗兰克·赛斯诺（Frank Sesno）为此次活动拉开序幕，他所作的多媒体讲座围绕美国不断变化的媒体格局，侧重阐述了传统的（或“旧的”）媒体所面临的挑战以及如何适应“新的”媒体环境。其他主讲人还包括原在美国国务院工作的官员、网络媒体编辑和政府顾问。

IPDGC为中国的政府新闻发言人安排的活动还包括，参观政府机关并在其新闻办公室对美国同行进行访谈。参观国会山时听取两名美国国会议员新闻干事的介绍，随后参观国会大厦。在这一周的后几天，参观美国农业部并与那里的新闻官交流，随后参观了国务院。

最后由两个相关领域专家组织媒体培训课，以此为研讨活动画上圆满句号。这一课是本次活动的亮点，因为参与者不仅要学会如何在媒体镜头前侃侃而谈，还要到SMPA(媒体与公共事务学院)演播室做模拟访谈，随后在屏幕上观看自己的影像记录。这是一次令人难忘的、充满乐趣的学习经历。

作为IPDGC的负责人，我期待着将来能够继续这一项目。在我看来，这样的研讨班是极好的机会，有助于加深我们两国的相互了解，建立着眼于未来数十年的更加紧密的关系。美中关系可能是21世纪最重要的双边关系，而类似这样的合作项目将会成为加强我们之间联系的纽带。

肖恩·阿代（Sean Aday）

（乔治 ·华盛顿大学公共外交与全球传播研究所所长媒体和国际事务副教授）